"IZUBAA, The Spirit of Africa"
IZUBAA is a luxury fashion brand made in Rwanda. Mixing classic French tailoring with our newly designed prints inspired from Rwandan traditional motifs, we create very unique pieces that tells our story and heritage. Our brand is composed of two lines, a made to measure line made of bespoke luxury suit using Italian wool and a recently launched ready to wear line, inspired from 90's culture combining streetwear with high fashion pieces. We aim to take Rwanda's culture to the world, promoting craftmanship and authenticity.
IZUBAA is the story of a French/Rwandan woman, Elodie Fromenteau who decides to go back to Rwanda after 22 years to reconnect with her country. In the midst of a pandemic, a friend challenges her to start designing her first collection for Mercedes Benz Fashion week Kigali in June 2021. A third wave of covid strikes and the show gets cancelled. Elodie is then invited to go showcase her debut collection at Ghana fashion week where IZUBAA is asked to open the runway. Her first collection "Journey to Africa" is a success and Elodie understands it is the beginning of something very exciting. She then flies back to London where she was working as a fashion stylist and decides to officially move to Kigali where she launches her brand in September 2021.
Izubaa, meaning "Sun" in kinyarwanda truly embodies a return to the motherland, a need of reconnecting with our culture and a choice to use fashion as a mean to tell African stories, ultimately celebrating the beauty of a continent.
In its latest collection, Izubaa pays homage to one of Rwanda's most powerful heroine: NDABAGA. The female warrior embodies courage, love and resilience and her story deeply touched Elodie who connected her values with the brand, highly focusing on women and youth empowerment.